Property Marketing Campaigns
The primary objective of the marketing campaign is to maximize buyer pools and in turn, maximize the sales value of your apartment building. The criteria for meeting this objective include the following:
Audience: The target audience for your apartment building are prospective buyers actively searching for apartment buildings within your apartment building’s price range and location or any combination of these variables. We’ll use information such as photos, video, and financial details about your apartment building as the main benefit or value to attract the audience. This information will help them determine if your apartment building meets their criteria and give them the opportunity to express their interest. Property Positioning: The message’s positioning is the main theme in the marketing for your apartment building. It represents the distinct value your apartment building offers in comparison to its competition on the market. Buyers are evaluating your apartment building against the others, which is why we want your apartment building to stand out from the competing local real estate investments. Developing the positioning requires three steps: Assessing the apartment building’s condition and highlight features & returns compared to other similar apartment buildings for sale, connecting those features to the current trends and crafting the narrative to connect to the value your apartment building offers.
Calls to Action: Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their apartment building buying journey. The following calls-to-action will be used throughout the marketing mix for your apartment building’s campaign. Open Tour (Optional) – Viewers can tour on a specific day and time of our choosing to tour your apartment building. This indicates a serious buyer. Many Buyers review financials, drive by and tour once an offer is made and accepted. We can customize this process based on your preferences. Ask A Question – Viewers can fill out a form, message, text, or call my phone number to find out more details about your apartment building. This indicates a high-interest buyer. Learn More – Viewers can click buttons or links to get more information about your apartment building. This indicates a buyer with potential interest. Variations of this call-to-action include “See More Photos,” “Watch More,” and “Get Address & Details.” Metrics: We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) will be tracked during this campaign: # of views of listing ads# of landing page views# of inquiries about listing# of offering memo’s requested
Assets Our full-service marketing includes the creation of the following assets to use in our marketing campaign for your apartment building: Listing Syndication through – CoStar, LoopNet, Crexi, & MLS Services Drone Arial Video FootageExclusive Property Domain – www.123maintstsanfrancisco.com, Marketing Narratives Written for Landing Pages, MLS & SyndicationFeatured Property Landing Page (on property specific website)Facebook Ad Creative (Copy, Design & Video)Property Sharing via Broker & Agent Networks such as CCIM, & Calif. Assoc of RealtorsGoogle Display Ads Creative (Copy & Banner Design)Digital & Print Property FlyersProperty Postcard Mailer
Distribution: Your apartment building will be marketed to the following platforms and audiences:Multiple Listing Service (MLS), CoStar, LoopNet, Crexi… Popular Apartment building Search Sites (Zillow, Trulia, Realtor.com, etc.)Facebook & Ad Audiences (expressed real estate interest)YouTube & Google Ad Audiences (active real estate searchers)Proprietary Bay Area Investor & Brokerage Email ListPostcard Mail Drop (Every Door Direct Mail)
Marketing Schedule
Description / Frequency / TimingNO SIGNAGE ON PROPERTY UNLESS REQUESTEDProperty Landing Page Published to Website - Once at StartFacebook Ad Campaign to Real Estate Interested - WeeklyGoogle Display Ads to Active Real Estate Searchers - OngoingNew Listing Email Announcement to Email List - OngoingListing Posted in Multiple Listing Service (MLS) - OngoingListing Syndicated to Popular Apartment building Search Sites - CoStar, LoopNet, Crexi....Ongoing' Multiple Listing Services - Once at StartPostcard Mail Drop - Once at StartProperty Tour Campaign Event – OptionalDirect Email Campaigns - MonthlyMetrics Evaluation & Campaign Adjustments - WeeklyAgent Feedback Report - Weekly